Oncetold - Tell Your Story

Introduction to Podcast Design

Your Podcast Journey Starts Here!

A great podcast starts with an idea, but success requires more than enthusiasm. Introduction to Podcast Design teaches you how to shape that idea into a compelling show with a strong foundation and lasting impact.

In this course you will learn to:

Define your podcast’s purpose and craft a clear mission.
Design an engaging listener experience tailored to your audience.
Build a strong brand with a memorable name and identity.
Find your niche, stand out, and position yourself in the podcast landscape.
Develop a content strategy that keeps listeners coming back.

By the end, you will have a clear Why statement to guide your podcast’s growth, along with a deep understanding of how authenticity and passion set great shows apart.

Each Lesson Includes:

Learn the Process

Discover the core principle behind each step in small, direct steps.

Step-by-Step

Understand how each step builds on the next to create a bigger picture.

Test Yourself

Quiz yourself to see if you've mastered the primary concept.

Go Beyond

Find more details with additional resources that expand each step.

Lessons in this Course

Part 1: Finding Your Footing

This part focuses on the foundational elements of podcasting, guiding you to define your purpose, choose a topic you're passionate about, and align your podcast with your skills and interests. It emphasizes the importance of genuine motivation and finding your "happy place" within your chosen subject.

Lesson 01: Introduction

Learn how to define your purpose and embrace the "Purpose Principle".

Lesson 02: Why do you want to start a podcast?

Learn the importance of passion and choosing a topic you genuinely love.

Lesson 03: Love Your Idea

Learn the importance of passion and choosing a topic you genuinely love.

Lesson 04: Take an Interest

Learn how to align your podcast with your skills and interests by finding your "happy place."

Part 2: Defining Your Space

This part explores the external factors that influence your podcast's success. It stresses the need for authenticity, understanding your target audience through niching down, and researching the competitive landscape to develop a unique brand and stand out from the crowd.

Lesson 05: Listeners Can Smell a Fake

Learn why you need to be authentic and have a genuine interest in your topic.

Lesson 06: Find Your Audience

Learn how to identify your target audience by niching down to reach the right listeners.

Lesson 07: Know Your Space

Learn the importance of researching competitors in your category.

Part 3: Crafting Your Message

This part centers on developing your podcast's core message and unique identity. It guides you in finding your perspective, recognizing your individuality as your secret ingredient, and creating a clear "Why Statement" to encapsulate your podcast's purpose, audience, and promise.

Intro to Podcast Design